Caresoft Global
Stats That Matter
Delivered 360° benchmarking insights on usability, performance, and features
Identified 20+ improvement areas across UI, technology, and workflow
Enabled strategic upgrades to Iceberg platform roadmap
Introduction
Caresoft Global, a leader in automotive engineering and digital benchmarking, wanted to evaluate and enhance its flagship product—Iceberg, a platform used by OEMs and suppliers for detailed component analysis, cost optimization, and product design.
To stay ahead in a competitive landscape, they needed an in-depth benchmarking study that would guide usability improvements, feature enhancements, and technical innovation.
Our Role
Optellix partnered with Caresoft to evaluate Iceberg across multiple dimensions, from UI/UX to system architecture and feature set. We benchmarked the platform against top competitors and identified specific, actionable opportunities for refinement and innovation.
Scope of Engagement
- Deep-dive usability analysis of navigation and workflows
- Technology benchmarking: scalability, performance, and architecture
- Feature-by-feature comparison with industry competitors
- Identified bugs, inefficiencies, and areas for cost-saving optimization
- Delivered a strategic recommendation roadmap
Client Testimonial
“Optellix helped us sharpen our product strategy with real, data-backed insights. Their recommendations have directly informed our next-gen Iceberg roadmap.”
Challenges
- Iceberg needed differentiation in a crowded benchmarking space
- Multiple platform modules had inconsistent user experience
- Bugs and inefficiencies affected performance and scalability
Solution
Conducted comprehensive competitor audit
Delivered usability reports with targeted UX suggestions
Identified redundant features and suggested replacements
Created a detailed report of performance issues and architectural gaps
Mapped actionable insights to feature roadmap planning
Results
Delivered usability reports with targeted UX suggestions
Identified redundant features and suggested replacements
Created a detailed report of performance issues and architectural gaps
Mapped actionable insights to feature roadmap planning
Conclusion
With Optellix’s strategic input, Caresoft Global was able to refine Iceberg’s capabilities, enhance competitiveness, and deliver a stronger, more intuitive platform for the automotive engineering ecosystem
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